Marketing, BBA

Kennesaw State University
Degree Level Bachelors
Total Credit Hours 120

Program Description

Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.

The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.

Admissions Information

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