Marketing impacts everyone, every day. The activity not only helps organizations promote goods and services to potential customers but also helps nonprofits deliver life-changing messages.
The marketing curriculum merges marketing theory with real-world practice to prepare students for working with either for- profit or nonprofit organizations. Students may choose a general program of study or one of the specialized career paths including advertising and digital media marketing, retail and consumer services, and sports and entertainment marketing. A marketing major prepares students to pursue a rewarding career in advertising, retailing, marketing research, digital marketing, sports marketing, social media, among other areas.